I'M Xuening Li.
Game Designer
SELECT PROJECTS
EXPERIENCES
Narrative Designer — Helix Interactive Studios
Dec 2025 – Feb 2026 · Remote
● Narrative Design & Implementation: Designed and scripted the narrative flow for 4+ core levels within a condensed 2-month timeline, ensuring seamless integration between story beats and puzzle mechanics.
● Developed a modular dialogue system in Unity (C#), improving the narrative iteration speed. This workflow optimization reduced team labor costs by approx. 20% and significantly accelerated the testing phase.
● Partnered with 3 designers and artists to refine level layouts based on pacing requirements, successfully resolving narrative-gameplay conflicts to enhance story clarity.
● Analyzed market trends and competitor products to refine the game's positioning. Collaborated with the marketing team to document the "Design Journey" on YouTube, resulting in a 2,000+ subscriber increase and heightened community engagement prior to launch.
Game Level Designer — Red Infinity
Jun 2025 – Sep 2025 · Beijing, China · Internship
● Designed, iterated, and shipped 100+ Match-3 levels, meticulously adjusting difficulty curves and pacing. These optimizations contributed to a measurable increase in Day-7 player retention and user engagement metrics.
● Conducted in-depth analysis of 3 top-tier competitor titles, identifying key gameplay pain points. Presented actionable solutions to the lead developer, which were adopted to optimize the core level templates.
● Identified and documented 40+ critical bugs using professional tracking workflows. This proactive quality assurance reduced regression testing cycles, saving significant development time and ensuring accurate data implementation.
Social Media Intern — Papergames
May 2025 – Dec 2025 · Remote
● Orchestrated community campaigns and recruitment drive on social platforms. Successfully converted social traffic into 75+ qualified candidates for HR, achieving a 55% interview success rate through precise audience targeting.
CONTACT
If you’d like to get in touch about collaboration, opportunities, or my work, feel free to reach out.
I’m always open to connecting with teams and designers in the game industry.
📮 Email: lic3008@gmail.com
📍 Based in London, UK
🌐 LinkedIn: www.linkedin.com/in/xuening-li